I’m a filmmaker and former journalist with a background in community storytelling, advocacy-driven media and creative leadership.

I've worked inside newsrooms, film sets, private businesses, organizations and community spaces where the stakes were very real — and where the cost of getting the story wrong lasted much longer than any headline.

I learned early that stories aren’t neutral.

They shape how people are understood and how institutions are trusted. 

That understanding didn’t come from theory.

It came from years of listening to people tell the truth under pressure, watching how narratives were simplified for speed, and seeing the consequences when care was treated as optional.

Reporter in Pink began as a personal trademark. A visible and ethical signal shaped by my time as a journalist. I wore pink deliberately, approaching stories with softness, care and time instead of urgency or trauma extraction.

As that approach became recognized, Reporter in Pink Creative emerged as a way to hold collaborative and creative projects rooted in the same ethic — particularly work that didn’t fit neatly inside traditional media structures.

That lens continues to inform how I work today. My role isn’t to manufacture stories, but to help people and organizations say what they mean, understand what their systems can support and consider the legacy their stories leave behind.

Because storytelling without structure becomes spin.
And structure without storytelling becomes brittle.

The work I do now lives between those two truths.

I work with people and organizations who care about how their story is told — and how it lives beyond a headline, a post, or a single project.

That might look like:

• helping you articulate what you’re actually doing and why it matters

• shaping content that reflects your values without flattening nuance

• making sure the systems behind your story can support what you’re saying publicly
  
  
  

If you’re feeling stuck, overwhelmed, or unsure how to move forward without losing integrity, this is the right place to start.